1. Your Current Reality

Your business, the opportunity, the problems you are solving
History and track record
Organisation – is the platform fit for the next chapter, considerations and options

2. Competitive Position/USP

Your view of the sector and where you fit in
Competitive landscape and differentiators
Your USP and how this is articulated, internally and externally

3. Your Ambitions

Growth ambitions and timeline
Responsibility - is there a team in place to power growth
Routes to get there

4. Road Map

Is your growth realistic and achievable
What are the opportunities, the potential obstacles and challenges
What is the cost-benefit of your growth options
Funding considerations

5. Execution

Define the milestones and priorities to execute the plan
Internal and external communications
Act as a valuable sounding board to the Executive team